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nBlog
Maximizing The Power Of Your Marketing
keywords: Strategic Marketing, Marketing, Competitive Advantage, Positioning Statement , Value Proposition, Ideal Customer Profile, CMO, Director of Marketing, ROI
We spend a great deal of time helping our customers define the Ideal Client or Customer Profiles (ICP) for their business. Some time ago, it was enough to understand the demographics and psychographics of your target prospects. In other words, we once schooled our customers that they needed to know the ...
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It's Planning for Doing Time
keywords: Strategy, Strategic Planning, Strategic Plan, Accountability, Stakeholders, CEO, Excecution, vision, mission, performance objectives
Well it is that time of year when many companies begin to take an introspective look back on the year. It is the unique company and team that is on-target to hit the goals that they established at this time last year. Most realize that they haven’t achieved their yearly goals and are looking at ways to do a better job next year. Finally, there are a few out there still confusing vibration with forward momentum and justifying their lack of goals attainment by detailing all the “other’ thinks that they got done.
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Marketing is About Keeping People's Attention
keywords: Strategy, Strategic Marketing, Marketing, Competitive Advantage, Value Proposition, Key Differentiators, Ideal Customer Profile, Customer Pains, Key Messaging, CEO, CMO, Director of Marketing
Marketing isn’t about getting peoples attention – it is about keeping it. Until you do, it is difficult to get them to buy!
According to recent studies most of us are hit with thousands of marketing messages and advertisements a day. As a result we have grown very good at quickly filtering all of these interruptions out of our busy schedule.
If you are good at this filtering, so are your prospects!
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According to recent studies most of us are hit with thousands of marketing messages and advertisements a day. As a result we have grown very good at quickly filtering all of these interruptions out of our busy schedule.
If you are good at this filtering, so are your prospects!
The Value of Knowing Who Your Customer Is
Can you articulate your Ideal Customer Profile? One of our prospects learned very quickly that clearly identifying your ideal customer is the first step in setting and controlling your marketing budget.
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What Makes a Good Strategic Plan?
OK, first, what the heck is a strategic plan? A strategic plan documents your purpose for being, who you are, where you want to go and how you intend to get there over the long term. The plan maps out short and long-range goals of the company and what actions of management will have to take place to reach those goals. It states what is important to you and how you will leverage those values to be successful. It articulates the key philosophies, concepts, ideas and directions which, when put into effect, profoundly shape the nature of your business. For this reason, your strategic plan should be carefully thought through.
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